T-Mobile debuts another Super Bowl ad and a behind-the-scenes look for yet another

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T-Mobile plans on doing a little marketing during the Super Bowl. They already released one spot with Kim Kardashian West, and now they have another spot promoting their new Data Stash option featuring Rob Riggle and a vulture. This one will appear during the online stream.

T-Mobile isn’t stopping there because they have yet another spot, but this one will be promoting their Wi-Fi calling feature. It will show Chelsea Handler and Sarah Silverman placing phone calls in unusual places. T-Mobile didn’t release this commercial yet, but they offered up a behind-the-scenes look with the two girls. T-Mobile says the they are both “Un-predictable and very Un-carrier.

Hit the break for the new 30 second spot, as well as the behind-the-scenes look with Chelsea and Sarah.


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Sprint will apologize to AT&T and Verizon during the Super Bowl

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A couple of months ago, Sprint released a commercial about their family plan and kind of referred to AT&T and Verizon as sheep. Well apparently they have decided to issue an apology during the third quarter of some sort of big football game this weekend. Yup, it will be in the form of a commercial. Something tells me they really won’t be all that apologetic. And is AT&T and Verizon really wait for an apology?

Hit the break for the teaser they released earlier today along with the commercial from November that started it all.


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Verizon increasing upgrade and activation fees to $40 in February

2000px-Verizon_logoBad news, Verizon folks. The carrier is upping their activation and upgrade fees to $40 starting February 5th. The current activation fee is $35, while the upgrade fee is $30. If you’ve been considering upgrading your device and want to save a few bucks, you may want to go ahead and knock that out in the next week.

Verizon isn’t the only carrier that charges upgrade fees, and AT&T’s have been sitting at $40 for a few months. You can avoid these activation fees if you go onto an installment plan like Verizon Edge or AT&T Next, anyway, so if you’re on one of those programs, this news may not affect you at all.
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FTC rules that throttled data plans no longer count as unlimited data

tracfoneThe FTC has ruled against TracFone in a case involving their “unlimited data,” forcing the prepaid company to pay out $40 million to customers that were mislead about just how unlimited TracFone’s data actually is. Like tons of other carriers, TracFone offers an unlimited data plan that’s throttled after a certain cap is hit. The FTC isn’t particularly fond of those kinds of plans, which they’ve mentioned in the past.

According to the FTC, data speeds were slowed down between 1 and 3 GB and were sometimes completely cut off once customers hit the 5 GB limit. The FTC might have been more lenient if TracFone wasn’t cutting data off completely and just sticking to throttling, but it’s a tough call knowing that the FTC dislikes throttled data plans anyway.
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[Deal] Take $48 off a T-Mobile Nexus 6 with promo code

Nexus_6_Official_4573If you’ve been waiting for a deal on the Nexus 6, T-Mobile is offering a $48 discount on all variants of the phone with a promo code. With the Nexus 6 being so new (and relatively expensive for a Nexus device) you might want to take advantage of this before it goes away.

The promo code NEXUS6DEAL will save you $48 when buying either a 32 GB or 64 GB Nexus 6, but it looks like they’re only offering the blue colored device. Still, for almost a full $50 off, that might be enough to convince you to not worry too much about the color of the phone.
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T-Mobile unleashes Super Bowl ad starring Kim Kardashian West

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In case you didn’t know it, the Super Bowl will take place this Sunday. Depending on how the games does, the commercials sometimes gets even more attention. T-Mobile has been a marketing juggernaut lately so it’s no surprise they will have a Super Bowl ad again this year. Remember last year’s Tim Tebow ad?

Last night’s Conan show debuted this year’s ad, which features fellow Armenian Kim Kardashian West making fun of her own online habits such as selfies in order to promote T-Mobile’s new Data Stash option. T-Mobile will also air a spot on NBC’s online stream as well as launch a website during the game with behind the scenes content from the commercial shoot. You can expect Kim to be Tweeting a lot during the game as well.

Hit the break for the 30 second spot.


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AT&T will acquire Nextel Mexico for nearly $2 billion

AT&T_Logo_01_TAAT&T has announced they will be acquiring Nextel’s Mexico business for roughly 1.8 billion dollars. This deal includes all of Nextel’s equipment and stores in Mexico, as well as about 3 million customers in the country. Nextel’s network covers 76 million people, however, so the acquisition will help AT&T create a more competitive service in Mexico.

AT&T expects the deal to close in the middle of 2015, assuming no legal roadblocks show up.
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Cablevision hopes to use Wi-Fi calling to challenge wireless carriers

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As wireless carriers have developed 4G LTE networks over the last few years, one of the doors that has been opened is the move to using data networks for voice traffic. Pushing voice traffic over data networks is nothing new, but traditionally the technology has been confined to Wi-Fi connected devices or those physically connected to a network, like a PC hooked up to a wired LAN. The improvements to wireless networks, in particular LTE technologies, make it possible to move that same voice traffic to the cellular spectrums. We are already seeing the major wireless carriers start this transition, like Verizon’s implementation of Advanced Calling. A side effect of this change in how wireless is used for voice calls is that other companies may be able to start to offer voice service using Wi-Fi and possibly challenge the traditional carriers. We have already seen word starting to get out about how Google may implement this in conjunction with traditional carriers as an MVNO and now word is getting out that Cablevision is preparing to jump in to the market with their own solution.
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T-Mobile makes SCORE! program official, lets you pay $5 per month for smartphone discounts

t-mobile_logo_magentaT-Mobile has made a new program official for customers to take part in, and they’re calling it SCORE! The program simply lets you pay an extra $5 per month on your bill, and then you’ll get discounts on smartphones after a few months.

After 6 months of paying that extra few bucks, T-Mobile will give you a free entry level smartphone. Today, that would be something along the lines of the Alcatel OneTouch Evolve 2, which isn’t a bad deal for the equivalent of 30 bucks. However, if you keep paying and don’t cash in, after 12 months you’d be able to pick up a much nicer phone (T-Mobile uses the LG L90 LTE as an example) without paying anything, or you can get a bigger discount on other phones.
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