Sprint’s Unlimited Freedom Premium plan retires “optimization” for an extra $20

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The wireless industry was in for a rude awakening last week when T-Mobile and Sprint went live with their new unlimited plans that are actually pretty limited. While the carriers say their T-Mobile One and Sprint Unlimited Freedom plans are full of value for everyone, both fall short and rid consumers of choice. The plans give customers unlimited talk and text but scheme you into thinking you’re getting unlimited data when the experience is “optimized” while streaming.

Unlike T-Mobile, Sprint didn’t immediately offer any way to upgrade Unlimited Freedom to get an untouched experience on its network. Now the carrier is going live with Unlimited Freedom Premium for people that want a plan that’s as close to unlimited as possible.

Hit the break to see what’s going on.

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Re-carrier: Trickery is T-Mobile’s strategy with the not-so-unlimited One plan

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Since May 2013, T-Mobile has prided itself on being the revolutionary carrier the wireless industry in the United States needed. That’s why this carrier started positioning itself as the Un-carrier, creating separation from juggernauts and thus a positive image with consumers. Even I, a former longtime Verizon loyalist, switched to T-Mobile last year after being intrigued by the benefits offered just for being a customer. The carrier created incentives to switch and immense value to stay. Now it’s going to reverse everything done when the T-Mobile One plan goes live.

Everyone at T-Mobile wants you to think this is the direction in which all carriers need to go, but the simple truth is that T-Mobile One strips away choice and forces you to pay for the things you need.

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T-Mobile’s Un-carrier 12 ends data plans, gives customers just One choice

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T-Mobile’s Un-carrier 12 slyly went live without anyone being prepared for what the carrier would do next to shake up the wireless industry. It actually turned out being very surprising, and not just because no one knew it was coming. Everyone is stunned because T-Mobile is going to embark on a journey that strips customers of choice, which is totally unexpected from the Un-carrier.

On Thursday morning, T-Mobile announced T-Mobile One as its all-in-one plan for the future.

Hit the break for details on Un-carrier 12 and T-Mobile One.

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Leaked memo suggests Sprint is killing off 2-year contracts again

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With Sprint posting a big quarterly loss last month despite beating revenue estimates, it should come as no surprise that the carrier that just can’t quite get out of that lowly fourth spot is looking to shake things up, according to a leaked memo. In a move that brings more than a little feeling of deja vu, Sprint is purportedly doing away with two-year contracts just a few months after bringing them backRead more