Before the year’s end, Twitter might finally be on the move. There’s a report out today that points to a formal bidding process beginning soon with some of the world’s biggest companies in technology and media preparing to submit offers.
CNBC‘s David Faber and Anita Balakrishan revealed that Google and Salesforce are among the interested parties considering a bid for Twitter. Furthermore, TechCrunch adds Microsoft and Verizon to the mix. No one, however, has formally submitted anything to Twitter’s board.
During an on-air report, Faber said “while Twitter may receive a formal bid shortly, it has thus far engaged in conversations with potential suitors who are examining the possibility of a deal and Twitter’s willingness to engage on that possibility.”
A person familiar with the matter says talks are “picking up momentum.”
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Because of the latest rumors, Twitter’s stock price jumped to $21.45 per share after sitting below $19 on Thursday.
We’ve been hearing for years that Twitter is for sale, but nothing has ever materialized. Now, however, could be time for someone to step in and buy the company as the platform is becoming increasingly better at handling live events. Potential buyers likely see Twitter’s handling of the NFL’s Thursday Night Football live-streams and other happenings around the world as proof the platform is the go-to live feed. Twitter has never held such valuable assets and data to bring to its inevitable buyer.