MoviePass rolling out changes to service, plans IMAX, 3D movie access by Labor Day

Over the last week MoviePass started rolling out an unwelcome change to its service – surge pricing for popular titles at popular times. Called Peak Pricing, MoviePass will tack on an extra $2 – $6 surcharge for moviegoers who insist on seeing the titles during these especially popular times. The move is part of an effort by the company to gain some stable financial footing. Needless to say, consumers were not too happy with the change. Perhaps to counteract those negative vibes, the company has revealed plans to add access to IMAX or 3D showings of movies by Labor Day.

This news came during an interview of CEO Mitch Lowe conducted by Business Insider. According to Lowe,

“Imagine you’re a customer and now you go to what typically might be a $17 or $18 ticket for an extra $5 [to your subscription]? That’s going to be extremely valuable.”

As described, the new non-2D movie option sounds like it will function in much the same manner as the Peak Pricing with a surcharge scale that varies, in this case, from $2 – $5.

Lowe also indicated MoviePass is working on a bring-a-friend option. The company has already been doing some testing and it seems likely that new feature may roll out at the same time as the non-2D pricing option. One feature that Lowe said will be part of the bring-a-friend option is to refund the ticket price if the friend decides to sign up for MoviePass within 24 hours of going to a show.

source: Business Insider

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.

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