The U.S. web site for LeEco has been taken off-line. According to the message posted on the page explaining this, the company is “busy upgrading the system for better services” and should be back up by September 15th. For those who tend to be cynical about things, this move just points to continued struggles by the company and may be a sign that the journey has ended for their attempt to make it in the U.S. market.
When LeEco first started to move into the U.S. market, they made a big splash with construction of a new headquarters facility, development of several new products, and an attempt to purchase VIZIO in a $2 billion deal. However, the VIZIO move fell apart and LeEco has been struggling to meet its financial obligations. LeEco announced a major reduction in the U.S. workforce back in May and has been trying to sell of some property. According to some reports, the fancy headquarters building sits vacant.
The mounting troubles for LeEco in the U.S. may have broken out to the company as a whole, which primarily operates out of China. In June LeEco saw bank assets frozen as creditors worked to get payments out of the company.
The only good news for LeEco in recent times has been some headway the company is making with their entertainment division which is attracting some attention from backers.
The move to take down a web site is highly unusual even for maintenance or upgrade purposes and a week-long outage is really just unprecedented. Unless the company is actually winding down their presence in the U.S., but does not want to come out and say that quite yet. In the meantime, potential customers are being directed to LeEco’s Amazon store where a couple smartphones, a couple TVs, and some accessories can be purchased.
Does anyone out there actually think the LeEco web site will return to operation on the 15th or anytime?