A new photo and video sharing application called Color just became available in the Android Market. Color was created by Bill Nguyen. Nguyen founded LaLa and later sold it to Apple in 2009. He then raised $41 million to start this new venture.
Color allows you to share pictures, video, and texts with those around you or from your “elastic network”. So if you are at a party and you open up Color you will start seeing photos and video shared by anyone using Color within 100 feet from you. The pictures and video must be taken from within the app. Color also determines your social network by how often you hang out with your friends. The more often you are around people that are also using Color, the higher your friendship will rank. Once you have friends you will also be able to see their photos and videos even when they are further then 100 feet away. All photos and video that Color captures are yours to keep and there is a diary to store them all. You cannot block photos from showing up in the network so I am sure things could get interesting.
You will be notified when someone comments on any of your photos. Tell me this won’t be used for a little flirting? On the other hand, I can see how this could be a little annoying since there is no way to control who can or cannot comment.
Color was made available last night and looking at some of the user comments the complaints are that you cannot delete content, buttons are not labeled, and there are some freezing and force close issues. I am sure the application will continue to improve.
I had some experience with a similar app called Liveshare at a KISS concert this past summer. KISS utilized Liveshare during their tour last summer. All photos taken at each event were put up on the large video screens (and available worldwide via the web). I thought it was a neat concept, but Liveshare is different in that it allows you to create your own groups and not make everything public. On one hand, Color will be easier to share. You won’t have to set up a group or invite people, but on the other hand, you cannot control much. Will this be popular? Bill Nguyen is betting $41 million that it will. What do you guys think?
Check out the demo video below