Just a couple weeks back, Verizon re-introduced their unlimited plan. It was a pretty big deal that’s made all of the other carriers tweak and adapt their own unlimited plans to stay competitive, but it was also the first time in years that Verizon has offered unlimited data to all of its customers.
And of course, Verizon did this with a ton of fanfare and funny commercials.
If there’s one thing I’ve learned from watching our wireless carriers over the years, it’s that they love to pick and fight with each other over slogans and marketing ideas. Sprint’s new commercial face, for example, is the old “Can you hear me now?” guy from Verizon’s old commercials, and Sprint has run plenty of advertisements playing on that fact.
So what’s the next step? Take Verizon’s brand new mic dropping commercial, and literally do the same thing with their old commercial guy.
The commercial makes some pretty good points, though. If you can live with Sprint’s network (which they claim is within 1% as reliable as Verizon’s) then you can get the same unlimited data package at 50% of the cost. You can snag Sprint’s plan for $22 per line for four lines, as opposed to Verizon’s $45 per line for four lines, so there’s a pretty noticeable difference on your wallet.
However, we’ve seen pretty consistently that Verizon’s network coverage is
hard impossible to beat, and Sprint tends to come in last when you’re talking about the four major wireless carriers. But hey, maybe these aggressive advertising spins will help bring in the cash Sprint needs to build up its network and get competitive. It worked for T-Mobile.