This is a story we have heard before from Twitter, so the only question that remains is whether they can succeed. Similar to previous attempts, several Twitter execs announced this evening that the social platform would begin rolling out new measures this week to try to better control and eliminate harassment and abuse directed at users on the system. The charge was led by Ed Ho, Twitter’s VP of Engineering, who acknowledged Twitter “didn’t move fast enough last year” in trying to implement changes.
We heard you, we didn't move fast enough last year; now we're thinking about progress in days and hours not weeks and months.
— Ed Ho (@mrdonut) January 31, 2017
Ho went on to state that Twitter is now planning to adjust the measures they implement in timeframes measured by days and hours instead of weeks and months. Ho also indicated some of the new changes would be visible to users while others would be in the background and not visible. The commitment from Twitter, according to Ho, is to have a “significant impact” for users on the social platform. Finally, Ho says the first two changes which will roll out later this week include changes to the mute/block function to make it more effective and an attempt to stop “repeat offenders from creating new accounts.”
We're taking a completely new approach to abuse on Twitter. Including having a more open & real-time dialogue about it every step of the way https://t.co/a1SV7URPEK
— jack (@jack) January 31, 2017
Ho’s comments were backed up by none other than Twitter CEO Jack Dorsey who chimed in to promise Twitter was taking a “new approach to abuse on Twitter.” Part of that new approach includes being more open and “real-time” with customers. VP of Producct at Twitter, Keith Coleman, indicated the company was planning to listen and iterate “quickly” as changes are introduced.
There's a lot coming. Can't wait to roll it out. We'll be listening and iterating quickly as we go. https://t.co/irqmIOxght
— Keith Coleman (@kcoleman) January 31, 2017