Lenovo to launch tablets under Motorola’s name once acquisition completes

October 14, 2014

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Motorola_Logo_From_DROID_RAZR_MAXX_HD_TA

Motorola has not released a tablet in more than four years. In October 2011, it was the Xyboard that hit the market to represent what the company could do with tablets. Pretty soon, though, Motorola will return to the tablet market (just like HTC). Lenovo just needs to finish the acquisition process which is expected to happen by the end of this year.

Lenovo CEO Yang Yuanquing said in an interview that tablets would return to the Motorola brand after his company has completed the acquisition. As expected, new phones will be on the way as well. The Chinese company is applying a dual-brand strategy with Motorola. Depending upon the brand awareness in certain regions, Lenovo will either apply its own, Motorola's, or both names to a product. For example, it is safe to assume the Motorola name will be the only one used in the United States. Other markets, like China, will likely continue to see Lenovo.

Source: China Times
Via: G 4 Games

Justin Herrick Author

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.