Google confirms October 4 for Pixel, Pixel XL launch


Google has confirmed it will be announcing a new device (and possibly more) on October 4. It is now official that the company will be hosting a launch event in San Francisco for the Pixel and Pixel XL, the two flagship devices positioned to replace the Nexus line that we’ve known for years.

Hit the break for the teaser.

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All we see in the video is a search bar transform into the outline of a phone.

The video was aired tonight on multiple major networks, including ESPN during Monday Night Football and NBC during The Voice. Those two programs each generate no less than 10 million viewers per episode. Being that this is a week full of premieres, television viewership is going to be very high and thus command big advertising rates. There’s no messing around by Google here.


Coinciding with the teaser’s arrival is a Made By Google page that shows the silhouette of a device with different images transitioning within. Visitors can sign up for notifications from Google when an announcement is made.

Earlier today, Google’s Pixel and Pixel XL appeared in two clear images that show the world what to expect on launch day.

We’ll be covering the launch event live for you at 12:00PM ET on October 4.

Source: Google (YouTube)

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.