
Fashion week is all about glitz and glam, but this year 8 models will be using the Samsung Galaxy Note to give fans a behind-the-scenes look. Samsung is partnering with Next Model Management to give the 5.3-inch beast to Anja Rubik, Karlie Kloss, Arizona Muse, Abbey Lee Kershaw, Kendra Spears, Aline Weber, Ruby Aldridge, and Shanina Shaik. From New York, London, and Paris, these models will share candid moments and videos through Twitter and Facebook. What will make this different is the personal touch that the S Pen adds with notes.
It won’t be all about the models because Derek Blasberg, Editor at Large of Conde Nast’s Style.com, Senior Fashion News and Special Projects Editor at V and VMAN, and a contributing editor for Harper’s Bazaar, will also be using the Galaxy Note for all his reporting from New York, London, Milan, and Paris.
This is an interesting marketing campaign for Samsung. It seems as though they are really pushing the S Pen (stylus) over the size of the Galaxy Note. I know a lot of people were poking fun at Samsung’s Super Bowl commercial because the stylus is so dated, but Samsung is looking to prove that it’s making a comeback.
Full press release after the break
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