For the first time in years, the answer to “which pocket gimbal camera should I buy?” isn't automatically DJI. And for US buyers, that has less to do with specs and more to do with paperwork.
DJI's US problem

DJI was added to the FCC's Covered List in December 2025, which is why the Osmo Pocket 4 that launched in April this year isn't officially sold through US retailers. The standard Pocket 4 is shipping internationally for around $499, but Americans who want one are stuck importing through grey channels.
The dual-lens Osmo Pocket 4 Pro is in an even stranger spot. Reviewers have units, Chinese retail pricing suggests around $733, but there's no FCC filing at all, so it likely won't reach US stores in any official capacity.
Enter the Luna Ultra

Into that gap walks Insta360 with the Luna Ultra, launched June 10 at $769.99 through the Insta360 store, Amazon, Best Buy, and select retailers worldwide. It's available, it's stocked, and it ships from US warehouses.
That alone would be the story for American creators. The fact that it's also a serious camera is almost a bonus.
What you actually get for $769.99

Co-engineered with Leica over a six-year partnership, the Luna Ultra runs a 1-inch 8K main sensor paired with a Leica Summicron lens, plus a secondary 1/1.3-inch telephoto at F2.0. The dual-lens setup delivers five focal lengths and 12x zoom, with 6x of that being lossless.
Video tops out at 8K30 with Dolby Vision and 10-bit I-Log, alongside 14 stops of dynamic range. For lower light, a PureVideo mode pushes brightness and noise reduction up to 4K60.
The clever bit nobody else has

The 2-inch OLED touchscreen detaches from the body and operates wirelessly up to 20 meters, which is a genuinely new idea in this category. DJI's Pocket cameras have always used a rotating fixed screen, so solo creators who want to frame a shot from across a room have something here they couldn't get before.
Add in Deep Track 5.0 subject tracking, a Triple AI Chip, Leica color profiles (Natural, Vivid, Chrome), and the whole package weighs just over 200g.
The price still matters
At $769.99, the Luna Ultra costs roughly $250 more than the Pocket 4 would if you could buy it here. That premium is doing two jobs: paying for the Leica name and the dual-lens hardware, and pricing in the fact that there's no direct US competition.
Battery life sits at four hours with an 80% fast charge in around 23 minutes. Built-in storage is 47GB, expandable to 1TB via microSD.
What this means for US buyers

If you're shopping for a pocket gimbal in the US right now, the choice has effectively been simplified for you. The Pocket 4 isn't a clean option, the 4 Pro is even less of one, and Insta360 has shown up at exactly the right moment with a flagship product on retail shelves.
Whether it's the best gimbal camera ever made is a question for the reviews. Whether it's the best one US creators can actually buy today isn't really in dispute.
It's available now in Cosmic Black and Stellar White.