Only 20% of Android owners would buy Android again? Not so much

You may have heard a recent study concerning Android users and their satisfaction with their devices. In the study, which was conducted by research firm “Yankee Group”, only 20% of Android users would consider buying an Android device again. Well, according to an article over at the Business Insider, That’s a bunch of bullocks.

CNN Money has released a statement, stating:

An earlier version of this story incorrectly said that 20% of Android customers say they’ll buy another Android phone. The survey actually revealed that 20% of all smartphone customers say they’ll buy an Android phone.

That, my friends, is a huge difference in perspective. There was also a blog post about it on Yankee Group’s blog, which was brought to it’s knees today due to overwhelming traffic, but is now back up, and can be found here. The blog post states:

You’ll note in the excerpt above, we were careful to say “Google-branded Android phone owners”. That’s because our data keys on the manufacturer of the phone as the way to determine what type of phone a consumer owns. Because all non-Google Android brands make phones using other operating systems, Google-branded phones are the only ones we can be certain run Android. However, restricting ourselves to that category means that we leave out a big segment of Android owners, specifically those who own Motorola Droids and HTC EVOs among others.

This new data is much more believable, changing the paradigm from “80% of Android users want a different phone” to “20% of everyone with a smartphone wants theirs to run Android”. Big difference, eh?

[via Business Insider]

  • Paul Kay

    The other 80% are probably HTC Hero owners still waiting for an OS upgrade!

  • Alex

    Or maybe they are people wanting to use their smartphone for something else than facebook/twitter etc.
    For example, using it as a personal knowledge database carried in the pocket. With some serious android – PC version applications (outliners, hierarchical notes and lists managers etc.) installed and synchronized automatically each time when the device is connected to the PC.
    IMHO the Android world is too “recent” to offer this kind of applications and the “one dollar application” business model is not tempting developers like Ilium Software (ListPro) to move to android.
    Unfortunately I was naive enough to make the switch to android.