HTC recently announced their first NFC device and now have also officially partnered with Beats by Dre. This is certainly good news as anything to help set them apart from the competition is a good thing. Here’s a quick blurb:
Today marks an incredible day for sound and Beats by Dr. Dre. We are announcing a partnership with HTC, one of the world’s leading wireless manufacturers. With this announcement, our two brands are coming together to redefine the smart phone category and redefine the way that sound is heard.
Over the past year, Beats by Dr. Dre has continued to evolve from a headphone company to a cultural movement that is redefining the way sound is heard. We have strived to take studio-quality music into the hands of you, our consumers, across the globe. This partnership with HTC represents the next phase of our vision, placing the utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible. The Beats team, still led by Dr Dre and Jimmy Iovine, will continue to manage Beats autonomously.
There will be a lot more exciting news to come and we will continue to keep you on top of all of the wonderful things happening within the Beats World. This is truly an incredible chapter for Beats and we are proud to have you with us. Let’s Go!
Hit the break for more info and a video.
The video here is well done. I can definitely see this as a TV spot or online advertisement that will catch on. The question now is, what will the first device be and what will it look like? Perhaps, since both have a hint of red in their hardware, that will become a theme. Best buy also seems to be locked in to carry the new partnered products.
I think this will be a win for HTC. Hit up the comments below and let us know if this might sway you to become an HTC fan.