How many times have you bought a brand new phone and then waited for months for the manufacturer to issue a software update? Well, just a few weeks before LG unveils the G7 ThinQ at an event in New York on May 2nd, the Korean company has announced the opening of a Software Upgrade Center that it hopes will bring faster software updates to its devices.
Based at LG’s headquarters in South Korea, the Software Upgrade Center is tasked with “providing customers worldwide with faster, timelier, smartphone operating system and software updates.”
“The creation of the center will enable LG to roll out OS updates faster in countries where LG smartphones are available to ensure that customers around the world receive the same level of quality service. One of the first initiatives of LG’s new Software Upgrade Center will be to roll out Android Oreo for the LG G6 later this month starting in Korea, followed by other key markets.”
Besides promising to begin rolling out the Oreo update to the G6 later this month in South Korea, LG hopes the opening of the Software Upgrade Center will result in a “consistent user experience on LG devices.” Considering that the G6 is still running on Nougat, you can understand the need for the new facility.
Mr. Jo Seong-jin, CEO of LG Electronics had this to say:
“Aligning after-sales support with customers’ needs is a top priority at LG. Stable and consistent upgrades will demonstrate to our customers that LG smartphones have long and reliable lifespans.”
This is an area that is easy for LG to differentiate itself because its local rival, Samsung, isn’t the best at rolling out software updates either. If LG can get the results it says it wants out of the Software Upgrade Center, it could be on to a good thing. If not, it can probably expect more criticism.
What has your experience been with LG rolling out software updates? Do you think the dedicated Software Upgrade Center will have a positive impact?