T-Mobile plans to disrupt TV with their own service

Earlier today T-Mobile CEO John Legere teased he had some big news to reveal and now the cat is out of the bag. The wireless carrier is acquiring Layer3 TV, Inc. and will use the new partnership to launch their own TV service in 2018.  Legere says T-Mobile wants to bring the same Un-carrier type disruption that changed the wireless carrier industry to the market for TV providers.

In his announcement Legere says the TV industry, specifically cable and satellite providers, is America’s #1 most hated industry with 8 out of the 10 lowest rated brands in customer satisfaction scores coming from that industry. Legere likens the situation to the wireless carrier market of a few years ago before T-Mobile launched their Un-carrier strategy. Legere points to similar business practices like the use of multi-year contracts, unpopular bundles, and high prices as plaguing the TV provider market.

T-Mobile’s Chief Operating Officer Mike Sievert says,

“we’re in the midst of the Golden Age of TV, and yet people have never been more frustrated by the status quo created by Big Cable and Satellite TV. That’s because the world is changing – with mobile video, streaming services, cord cutting, original content and more — and yet, the old guard simply can’t – or won’t – evolve. It’s time for a disruptor to shake things up and give people real choice like only the Un-carrier can.”

T-Mobile points out that they have been a leader in mobile video options for their customers starting with the Binge On service that gave consumers the ability to stream as much video content as they wanted. That transformed into T-Mobile ONE and more recently T-Mobile is providing a free Netflix subscription with their plans.

T-Mobile says Layer3 TV will bring a similar “disruptor” mindset to the Un-carrier strategy as it branches out into the TV provider market. They also point to Layer3 TV’s technology partnering with T-Mobile’s nationwide retail presence, branding, sales and customer service organizations as key components for success.

The Layer3 TV acquisition is expected to be completed within a few weeks. Financial details were not provided in T-Mobile’s announcement, but may be forthcoming.

source: T-Mobile

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.