I know what you are thinking; the world needs yet another music streaming service. For so long we’ve been limited to choosing between Spotify, Tidal, Google Play Music All Access, Apple Music, Pandora, YouTube Red, and the other ones we don’t have space to mention. As you can see, Google already has two music streaming services but that doesn’t seem to be enough for the search giant because Bloomberg has reported that it has plans to launch a third service called YouTube Remix in March 2018.
Besides having on-demand listening akin to Spotify’s offering, Remix will also incorporate video clips and other elements from YouTube. YouTube is said to be reaching out to artists to promote the new platform. I guess we might not see Taylor Swift on YouTube’s Remix anytime soon.
Apparently, YouTube Remix could be Google’s response to unhappy record-industry executives who are demanding a bigger share of YouTube’s revenue. According to Bloomberg, Warner Music Group has already signed on, and Google is in talks with Sony Music Entertainment, Universal Music Group, and Merlin. It’s by no means a given that Sony and Universal will align themselves with Remix because YouTube has already been in negotiations with the pair for over a year. This is further complicated by the prospect of talks with Vevo in early 2018 because the music video distributor is owned by, you guessed it, Sony and Universal.
For the moment, it’s unknown whether YouTube’s Remix will replace either Google Play Music All Access or YouTube Red, or whether the new service will exist side-by-side. I guess we’ll see if Remix launches on schedule in March 2018.