Earlier this year both LG and Samsung launched new flagship smartphones that pushed the concept of “bezel-less” unlike anything previously seen. The LG G6 and the Samsung Galaxy S8 and Galaxy S8+ both minimized not only the side bezels, but the top and bottom bezels as well, even going so far as to change the typical screen ratio to take advantage of the extra real estate. Since then, the market has been chasing this new concept with even Apple jumping on board with the upcoming iPhone X. The latest company to indicate they are making a change in their design philosophy to incorporate a bezel-less design is Sony for its Xperia line of smartphones.
According to Sony’s India director, Kenichiro Hibi, Sony has “deployed an omnibalance design as long as the X series continue to be available in the market. Also, we are planning to launch new generation of products and you can expect a complete new design from the devices.” Hibi indicates Sony is well aware of the flagship segment of the market moving to these bezel-less designs and the 18:9 or greater aspect ratio. Therefore, Sony plans to make this move as well in order to stay competitive. Although Sony does not enjoy the kind of sales numbers some of the bigger players manage, their devices are generally considered to be of a good quality, premium build.
Hibi did not drop any hints as to when Sony might unveil their next flagship that utilizes this new design language other than “soon.” Whether that might be a device released before the end of the year or if we have to wait for a 2018 Sony smartphone remains to be seen.