In an announcement today, T-Mobile revealed their next move in their ongoing Un-carrier strategy intended to disrupt the wireless carrier industry. Targeting users on their family plans, T-Mobile has partnered with Netflix to launch a new “Netflix On Us” feature giving users the ability to stream all the Netflix they want with T-Mobile picking up the tab for the subscription. The nice thing is that users do not need to pay for Netflix and get credits or anything – the cost of the subscription is just included in T-Mobile’s all-in rates.
In launching this new service, T-Mobile is directly taking on what they call the “carrier bundle.” By this, T-Mobile and CEO John Legere are referring to moves by other carriers to force users to take things they don’t want in order to get the things they do want. This usually means extra cost. A good example is how AT&T tries to bundle their DirecTV NOW with their unlimited plans, but at a higher cost. Legere also points out how these monthly costs will increase dramatically once the introductory period is over.
In contrast, Legere says T-Mobile is working “to do mobile entertainment right for today’s families…but at no extra cost” with the introduction of the new Netflix On Us. Legere also says while, “carriers spend billions on their franken-strategies to cobble together carrier-cable-content mashups, the Un-carrier just leapfrogged them all by partnering with the best and giving it to customers at no extra charge.”
Netflix CEO Reed Hastings noted the partnership with T-Mobile was “the right move at the right time – for all the right reasons.”
To help celebrate the launch, which officially rolls out next Tuesday, September 12th, T-Mobile is holding a “Netflix Meme-a-thon” on September 7th. Fans will be invited to post their favorite Netflix show quotes, GIFs and memes to be entered to win prizes like free smartphones and T-Mobile or Netflix swag. Those participating will also be entered for a chance to win tickets and an all-expense paid trip to the premier of Stranger Things season two.