Time may be up for ASUS ZenWatch line of smartwatches

According to a report out of Taiwan via DigiTimes, ASUS may be discontinuing development and production of their ZenWatch series of smartwatches. Sources indicate shipments of the products are only totaling 5,000 to 6,000 units per month. That covers all versions of the ZenWatch, including the ZenWatch 3 which was just released this past November.

The ZenWatch 3 has generally received good reviews from the market as a good, clean implementation. Both the ZenWatch 3 and ZenWatch 2 are slated to receive Google’s Android Wear 2.0 update, so they are both capable of supporting the latest wearable system from Google. The ZenWatch 3 sports a 1.39-inch AMOLED display and is powered by the Snapdragon 2100 processor. By all accounts, the device should compete well with other devices on the market.

The big question then is whether the market is just looking past ASUS and their ZenWatch devices or is ASUS just reflecting what may be going on with the Android Wear powered market. With ASUS apparently bowing out, the Android Wear market will continue to be dominated by companies like Huawei and LG, although there are several watchmakers incorporating Android Wear into their devices in an attempt to crossover.

To help put the numbers in perspective, Apple moved over 1 million units of their Apple Watch during the first quarter of 2017.

ASUS has not confirmed or commented on the DigiTimes report.

source: DigiTimes


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.