Spotify to move into hardware space?

Some new jobs listing combined with some anonymous sources suggest Spotify may look to join another app developer, Snapchat, and move into the hardware space. The information is quite vague though about what kind of form such hardware may take and it is a challenge to imagine a Spotify-oriented product that would be commercially viable.

The advertisement that was spotted is for a Sr Project Manager-Hardware with Spotify. The person hired will be responsible for leading a team in the development of “fully-connected hardware devices.” Spotify describes this as an “initiative to deliver hardware directly from Spotify” and they mention devices like the Pebble Watch, Amazon Echo and Snap Spectacles as”category defining” products to be emulated.

Another job listing for Spotify is for a Product Manager – Voice. That job listing makes reference to extending voice beyond Spotify’s core apps on Android and iOS. Some of these areas would be things like the desktop, televisions, autos, wearables and headphones. Spotify sees voice as a “key interaction mechanism for control of digital devices.” It should be noted that making improvements to voice interaction is not a necessary component for new hardware, so the two jobs could be completely unrelated.

Do you think Spotify can succeed in the hardware segment?

source: Zatz Not Funny!
via: Android Central


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.