AT&T’s live television streaming service powered by DirecTV will launch next month with a price on the same level as the competition.
The upcoming service, known as DirecTV Now, was teased by AT&T CEO Randall Stephenson and Time Warner CEO Jeff Bewkes during the duo’s appearance at WSJD Live. While the focus of their appearance was on the deal announced over the weekend, DirecTV’s live television streaming expansion was mentioned. It was revealed that DirecTV now will be priced at $35 per month when it debuts by the end of November.
What will DirecTV Now offer? A package containing 100 channels capable of being streamed live on mobile devices and other platforms. Neither person specified whether or not multiple tiers will be offered, though. So it could end up being, at least from the start, a single bundle for take your live television viewing habits cordless.
Dish Network’s Sling TV and Sony’s PlayStation Vue start at $20 and $40 monthly, respectively; however, DirecTV Now will likely have a better value considering the number of channels provided at $35. It’s possible AT&T and DirecTV’s relationship with content providers allowed them to put together a better live television streaming service while saving money in the process.
The wait for DirecTV Now shouldn’t be long as Hulu, too, is preparing its own competitor in this space.