A completely unexpected name is now in the running to buy Twitter.
Disney, according to Bloomberg, is exploring the possibility of buying Twitter amid rumors that formal bids will soon be accepted.
Multiple sources say Twitter is seeking no less than $30 billion from its buyer; therefore, only big-name players will be allowed in negotiations.
The financial adviser hired by Disney and CEO Bob Iger is analyzing what Twitter could do for the company. Advertising revenue is the obvious benefit.
It was stated last week by CNBC that Google, Salesforce, Microsoft, and Verizon are heavily interested in buying Twitter. Microsoft and Verizon have been the most active spenders as of late, but Google always has the cash ready in the bank and Salesforce could tap into Twitter’s data for its customer relationship management services. Disney, of course, also has deep pockets to easily pull the trigger on an acquisition.
Both reports have caused Twitter’s stock price to surge for shareholders. Today’s report that Disney is now interested in buying Twitter caused the stock price to go up above $22, a significant achievement considering Twitter’s share have reached a 9-month high.
Disney’s shares, meanwhile, have dipped, but there are many more factors affecting its stock price than Twitter’s.
With presentations in front of prospective buyers expected to start very soon, Twitter could finally be sold by the end of the year.