T-Mobile slaps name on Las Vegas’ new arena


Starting in less than three months, thousands of people daily will be seeing the T-Mobile name and brand in Las Vegas. The city’s multi-purpose arena developed and co-owned by Anschutz Entertainment Group (AEG) and MGM Resorts International will be known as T-Mobile Arena. The carrier signed multi-year agreement to have its name, signature magenta color, and other brand-related items stamped on the facility’s exterior and spread throughout its interior.


Located just west of the Las Vegas Strip, T-Mobile Arena will get attention from those at the neighboring New York-New York and Monte Carlo hotel and casinos in addition to the millions exploring Sin City annually.

Being that the carrier is disruptive in the wireless industry, the arena’s co-owners expect similar behavior after selling naming rights to T-Mobile. Customers will get exclusive benefits:

T-Mobile customers will get unique benefits like a dedicated fast-track VIP venue entrance at every event. At select events, they can access event tickets and premium VIP experiences reserved exclusively for T-Mobile customers, pre-sales and seat upgrade opportunities.

Visitors who aren’t T-Mobile customers will still get to enjoy charging stations in the arena’s concourse.


Wondering if the other three major carriers in the United States are sponsoring venues like this? Of course they are! Sprint, who resides in Kansas’ Overland Park, sponsors the nearby Sprint Center in Kansas City. Verizon sponsors Arkansas’ Verizon Arena, but Big Red gets more exposure by having its name on the Verizon Center in the nation’s capital. AT&T sponsors three venues, two of which are in Texas. San Antonio’s AT&T Center and Dallas’ AT&T Stadium are located in the same state while AT&T Park is out west in San Francisco, California. T-Mobile Arena may be the carrier’s first sponsorship of a major venue, but T-Mobile chose the right one to start with.


T-Mobile Arena will open on April 6 when The Killers, Shamir, and Wayne Newton — Mr. Las Vegas himself — host the venue’s opening night concert. Other events already scheduled for T-Mobile Arena in 2016 include George Strait, Janet Jackson, UFC 200, and a UNLV basketball game.

Introducing T-Mobile Arena in Las Vegas

Iconic New Sports and Entertainment Venue will Bring Un-carrier Style to the Last Vegas Strip

Bellevue, Washington  and Las Vegas, Nevada — January 7, 2016 — T-Mobile (NASDAQ: TMUS) and the arena’s joint venture partners AEG and MGM Resorts International (NYSE: MGM) today announced that Las Vegas’ hottest new sports and entertainment venue, located just west of the famed Las Vegas Strip, will be officially named T-Mobile Arena. The multi-year naming rights agreement was negotiated by AEG Global Partnerships.
T-Mobile Arena will be the destination in Las Vegas for live events − from amazing music acts to thrilling sporting events − it will set a new standard for what entertainment means in the city that does it best. The 20,000-seat T-Mobile Arena will host exciting, world-class events with something for everyone − from UFC, boxing, hockey, basketball and bull riding to high-profile awards shows and top-name concerts.
“We’re going to light up Las Vegas in magenta and give everyone who visits T-Mobile Arena a chance to experience what it means to be Un-carrier!” said Mike Sievert, chief operating officer of T-Mobile. “T-Mobile Arena will have the biggest shows in a town known for big shows and T-Mobile customers will always be treated like VIPs with priority access and exclusive benefits.”
T-Mobile customers already enjoy high-speed connectivity to America’s fastest 4G LTE network throughout Las Vegas, and at T-Mobile Arena, they will always get the Un-carrier VIP treatment. T-Mobile customers will get unique benefits like a dedicated fast-track VIP venue entrance at every event. At select events, they can access event tickets and premium VIP experiences reserved exclusively for T-Mobile customers, pre-sales and seat upgrade opportunities. Everyone at T-Mobile Arena will benefit from charging stations located throughout the arena concourse.  
Events already confirmed for the T-Mobile Arena opening season include Opening Night starring The Killers on April 6, UFC 200 in July, Harlem Globetrotters, George Strait, Garth Brooks, Dixie Chicks, Janet Jackson, UNLV/Duke college basketball, and the 2016 PBR World Finals.  The venue will have numerous VIP experiences, highlighted by Hyde Lounge, an exclusive nightclub with unrivaled views of all the sports and entertainment action below. 
Todd Goldstein, chief revenue officer, AEG, said, “T-Mobile is disruptive and irreverent − a perfect complement to our vision of entertainment in Las Vegas.  Their commitment to the best and the most cutting-edge technology and customer experience makes them ideal for Las Vegas’ newest showplace for the top sports and entertainment events. There will be no finer destination to bring T-Mobile’s Un-carrier revolution and tech innovation to life than T-Mobile Arena where guests, performers and other partners will truly benefit from the overall experience.”
MGM Resorts International’s President Bill Hornbuckle said, “Today’s announcement highlights T-Mobile’s commitment to both its customers and the community here in Las Vegas − the Entertainment Capital of the World.  T-Mobile has set itself apart through its industry-changing Un-carrier moves that put the customer first. Together with our arena founding partners, we will deliver even more entertaining and engaging fan experiences in what is destined to be one of the world’s leading arenas.”
All 42 of T-Mobile Arena’s Luxury Suites have been sold with a limited inventory remaining of the arena’s Opera Boxes, Club Seats and private Bunker Suites. AEG Global Partnerships, an affiliate of AEG that collaborates with more than 120 venues and other AEG assets worldwide to create sales and marketing platforms, is overseeing the sale of naming rights, sponsorships, premium seating and luxury suite sales for the new Las Vegas showplace.  T-Mobile Arena will have a limited number of exclusive Founding Partners which already include Coca-Cola, Cox Business, Toshiba American Business Solutions Inc. and Schneider Electric.      
You can see renderings of T-Mobile Arena in the T-Mobile Newsroom and learn more about the venue at www.t-mobilearena.com.

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.