Lenovo to launch Chinese direct-to-consumer smartphone company

October 16, 2014

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Not long after acquiring Motorola, Lenovo have announced big plans to establish a new brand of smartphones for the Chinese Market on April 1, 2015. The tech giant is looking to take on companies like Xiaomi and Meizu by focusing on direct-to-consumer sales and an internet-based business model. They also plan to put a strong focus on app development.

Lenovo will not be discontinuing their own line of phones, but will instead continue selling those through carriers. The new brand's direct-to-market focus will allow them to sell these devices for prices similar to Xiaomi's offerings. Definitely an interesting move on Lenovo's part, but with other companies already dominating the rapidly-growing Chinese market, is an April launch too late for Lenovo to get their footing? Let us know in the comments below!

Source: GSM Arena

James Gray Author

Jim is a musician/nerd/burrito enthusiast living north of Boston. In his free time (of which he has none) he plays guitar and tinkers with the absurd amount of Android devices he owns. Born and raised on a farm in the backwoods of Vermont, Jim spent a few years after high school traveling the states, settling temporarily on Massachusetts. His first Android phone was an HTC G1, and he's had countless devices since. He is also really good at convincing people to buy stuff. He currently lives with his girlfriend and writes for Talk Android between selling cell phones, playing in a band and running a record label.