Google will be bringing in a new mind to head the Glass team, and she might not be what you would have expected.
Ivy Ross, who previously worked with major companies involved in design and self-branding (Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and Art.com) will be leading the project come this Monday.
She certainly brings a different angle to the project, and many would argue it's exactly what Google needs. The search giant needs to find a way to make Glass “cool,” and Ross might be the perfect person to do that. You can expect lots of future partnerships between Google and major fashion/accessory companies, much like what we've seen from the partnership with the Luxottica Group (includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette).
It may take some time, but Glass will make its way to the mainstream eventually, and Ross will certainly help to speed up that process.
Source: +Google Glass
It’s not the cool factor. Its the price.
What are you talking about?
The only reason Glass is so expensive right now is because it’s in still in the explorer program phase.
Sure, it might still be expensive when it comes out, but the only way to change that is to do extensive research with engineers (who are already on the team) to figure out how to make production cheaper whether it be materials, efficiency, labor, etc.
You have no concept of business if you actually think that the new head of glass, who comes from a background of high-quality design, will be responsible for finding out how to “make it cheaper.”