Netflix announced today a new feature to help make things easier when several people are sharing the same Netflix account, Netflix Profiles. Profiles act like a sub-account on a master Netflix account. Each profile gets personalized suggestions, their own Instant Queue lists and a segregated Recently Watched history. Owners of competing devices probably wish this function had already been available, but with the introduction of Google’s Chromecast this could be even more useful since so many people are now able to stream their own viewing choices to the device.
To add new profiles to an account, users can configure them when first creating an account or existing users can go to their settings. Netflix will allow you to create up to five profiles, which can correspond to individuals or situations like “Family Night.” Profiles can also be linked to Facebook accounts to help users get recommendations from their friends.
Netflix is rolling out the new feature in phases over the next several days. Initially, the profiles will only be available through the web site interface, iPad and iPhone devices, PlayStation 3 and Xbox 360 gaming platforms, Apple TV, newer smart TVs and Blu-Ray players that come loaded with Netflix. Unfortunately, Android devices are not amongst the initial round, joined by the Nintendo Wii, but Netflix says the feature is coming soon to those platforms. According to Netflix, profiles can only be created through the web site or on the PS3, but they can be accessed from any of the devices supporting profiles.
Check out the video below showing how it works.