The Near Field Communications Forum (NFCF) was established in 2004 as a non-profit industry body designed to encourage advancements in NFC technologies. We have seen this technology slowly making its way into mainstream smartphones from all major manufactures (except Apple) over the past few years.
Google joined the NFCF in March 2011 as a “principal” member, and has not advanced up the board structure…until now. Google has upgraded its status on the Forum to “top-tier sponsor level“. This basically means that Google now has a say in the running of the consortium. Google has a vested interest in advancing NFC technology. After all, their Wallet app for Android would be useless without it. Google Wallet allows consumers to tap their phone to an NFC enabled reader and wirelessly transfer funds straight to the vendor, making transactions quick and painless (on select handsets).
Google joins the likes of big players like Broadcom, Intel, MasterCard, Visa, Sony, Qualcomm, and Samsung at the sponsor level. (Next scheduled consortium will be held in Seoul, Korea, 18-22 March 2013).
Source: The Next Web