Google Play revenue growth trounces Apple’s App Store by factor of 10

App Annie released their January 2013 index today showing phenomenal growth in revenue for apps in the Google Play Store. From the third quarter to the fourth quarter of 2012, app revenue from the Google Play Store doubled. During the same period of time, Apple’s App store saw only a 20% increase in revenues. Apple does have a larger user base to begin with, so in absolute dollars Apple grew more and achieved record sales in December while maintaining a margin of 3.5 times the revenue achieved by the Google Play Store. The trend is clear though that Google and the Android ecosystem continue to close the gap and is doing so quickly.

During 2012, Google Play app revenue grew by about six times where it was at the start of the year. Much of this growth can be attributed to revenues from games being bought in both Japan and South Korea. Even amongst U.S. consumers, games accounted for 76% of revenues during the month of December 2012.

In terms of publishers, Facebook leads the charts on Google Play with the most downloads, no doubt bolstered by their recent efforts to improve the app on Android devices. As far as revenue, the top publisher in December was NHN headquartered in South Korea. NHN leads a charge of Asian companies dominating the top 10 on the Google Play store, with only France’s Gameloft able to break things up a bit.

One other comparison that may be worth noting are the types of non-game apps on each platform. For iOS devices, these were dominated by Productivity and Social Networking apps, led by LINE (a messenger type app). Google Play non-game apps were also ruled by LINE, but after that there was much more diversity with apps in areas like Music & Audio, Comics, or Personalization finding a spot on the top 10 list for December.

For more details about the activity in each of the app stores, check out the source link below.

source: App Annie

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