Sony Xperia S Coming To Canadian Sony Stores April 17th

We saw Sony’s Xperia S at CES this year, and even heard it would be arriving in Canada at some point. Well, in a press release today, Sony announced that “a limited number of Xperia S smartphones will be available exclusively at Sony Stores across Canada, beginning April 17th.” This is a page right out of the Apple handbook: release a phone in your retail stores first, then give it to the carriers. This type of staggered availability certainly helps increase the hype and demand for a device since everyone wants what is hard to get. It also helps perpetuate the illusion of high demand when the news covers the lines that form outside retail locations. With smartphones, retail locations make sense since most people want to feel what a phone is like in their own hands before making a buying decision. Even Samsung is toying with the concept of a store within a store. Is this a trend?

As for carriers, Sony says the Xperia S is “compatible with the Rogers wireless network” but doesn’t mention it’s exclusive. This could mean that the device is unlocked and could be compatible with other networks, but we don’t know that for sure yet.

The Xperia S will ship with Android 2.3 Gingerbread but is slated for an update to Ice Cream Sandwich later this year. It sports a 4.3-inch Reality Display at 1280 x 720, a whopping 12MP camera that can take 1080p HD video, a 1.5GHz dual-core processor, 32GB of internal storage, NFC, and HDMI. All this can apparently be had for $99.99 on a 3-year plan with Rogers.

Check out the full press release after the break.

Xperia S – the first Sony smartphone coming exclusively to Sony Stores across Canada

  • First smartphone in the new Xperia NXT series
  • Stunning HD viewing and capture powered by Sony
  • Effortless sharing of content with easy connectivity across multiple screens

TORONTO, April 10, 2012 /CNW/ – Xperia™ S, the first smartphone from the new Xperia NXT series – next generation smartphones from Sony – will soon make its Canadian debut. A limited number of Xperia S smartphones will be available exclusively at Sony Stores across Canada, beginning April 17th. Canadians can purchase their Xperia S, which is compatible with the Rogers wireless network, directly at the Sony Store.

“We are thrilled to offer Canadians the first Sony smartphone and the Sony Store is a natural retail partner for this premium device,” said Peter Farmer, VP Marketing, North America, Sony Mobile Communications.  “Combining exceptional performance with elegant design and a myriad of entertainment possibilities, the Xperia S embodies the connected entertainment experience Sony Mobile represents.”

Experience everything in HD
The Xperia S is an Android smartphone that delivers a stunning HD viewing experience with a high resolution screen, brilliant 4.3″ HD Reality Display with Mobile BRAVIA® engine and a 12MP fast capture camera that goes from sleep to snap in just over a second with a single key press. This smartphone also features a powerful 1.5GHz dual-core processor for faster performance.

Xperia S within the world of Sony
With quick and simple HD sharing across four screens, the Xperia S allows consumers to effortlessly connect, share and control content on multiple screens whether it’s a TV, smartphone, laptop or tablet using HDMI, DLNA or BRAVIA Sync. Xperia S is also NFC (Near Field Communication) enabled allowing consumers to share content with each other as well as enjoy an increasing number of NFC applications and services.

Biggest and best entertainment experiences from Sony
Xperia S has full access to the richest entertainment experiences from Sony Entertainment Network*. The recently launched Music Unlimited offers a global catalogue of 15 million songs, while Video Unlimited has the latestHollywood blockbusters and TV shows from all major studios**.

Instantly Recognizable Design 
Xperia S showcases a new design approach referred to as “Iconic Identity”. The design will be replicated across the Xperia NXT series and creates a simple strong look that is instantly recognizable. The transparent element at the base creates an iconic silhouette where the display is emphasized and underlined. In addition, it provides illumination effects and integrates the antenna components.
The user interface has been redesigned to match the minimalistic design of the hardware. The home screen has a new colourful flow background making full usage of HD Reality Display and dual-core processing power.

Availability 
Xperia S will be available in limited quantities across Canada, exclusively at the Sony Store. It is compatible with the Rogers wireless network and is launching with Android platform 2.3 (Gingerbread).

Key Features for Xperia S

  • 4.3″ Reality Display with Mobile BRAVIA Engine with HD resolution screen (1280 x 720), as well as front (720p) and back (1080p) cameras for HD recording.
  • 1.5GHz dual-core processor for fast browsing and content download, which can be stored on the internal 32GB flash storage.
  • 12MP rear-facing camera with Sony Exmor R™ for mobile.
  • NFC enabled to access growing range of NFC applications.
  • With HD sharing through DLNA, HDMI and using BRAVIA Sync for controlling your Xperia S with your TV remote control when connected to the TV, Xperia S delivers a full HD experience on TV.

For full details and product news please visit the product blog: blogs.sonymobile.com/products/

For more information, images and videos please visit: pressreleases.sonymobile.com

*Sony Entertainment Network services are subject to availability by region, please see www.sonyentertainmentnetwork.com for more details. 

** The number of available songs varies by region.

“Sony”, “BRAVIA” and “Sony Entertainment Network” are registered trademarks or trademarks of Sony Corporation. “Xperia” is a trademark of Sony Mobile Communications. All other trademarks or registered trademarks are the property of their respective owners.

About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

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