Soundcore is launching two new flagship earbuds today, and the feature that ties them together is a new piece of silicon. The Liberty 5 Pro and Liberty 5 Pro Max are the first products to ship with Anker's co-developed THUS AI Chip, and it touches nearly everything from call quality to voice control response times.
Both models are available right now. The Liberty 5 Pro starts at $169.99, and the Pro Max sits at $229.99.
What the THUS AI Chip Actually Does

The chip works alongside a 10-sensor array: eight microphones for capturing ambient noise and two bone-conduction sensors that pick up the physical vibrations of your skull. The idea is that combining acoustic and structural data gives the AI model a much cleaner picture of your voice, separate from surrounding noise.
Soundcore says this lets both earbuds deliver clear calls even in 100dB+ environments — and, on the other end of the spectrum, allows whisper-level voice to be picked up clearly in quiet spaces. A Guinness World Record certification for speech quality (G-MOS score) backs up the call performance claim, at least in objective testing.
ANC 4.0 and Personalized Sound

Adaptive ANC 4.0 processes audio data up to 384,000 times per second, continuously adjusting the noise cancellation curve as your environment changes. Soundcore claims a 100 percent improvement over the Liberty 4 Pro, covering everything from low-frequency engine rumble to mid-range office chatter.
HearID 5.0 builds a personalized EQ profile from a hearing test and applies it to every track. An AI Sound Enhancement system then works to rebuild audio detail lost in Bluetooth compression, reportedly recovering up to 65 percent of what typical wireless encoding strips out.
Voice Control Without the Lag

The THUS chip supports 20 built-in voice commands with a 0.91-second response time, which Soundcore claims is 3x faster than a standard voice control system. Volume, skip, answer, hang up, ANC mode — it's all there without reaching for a phone.
Both models also support Dolby Atmos with head tracking, LDAC, AI translation via the Anka assistant, three-device multipoint, and Bluetooth 6.1. Battery life is 6.5 hours with ANC on and 28 hours total with the case. A five-minute charge adds four hours of playback.
Smart Cases and the Screen Difference

Both models ship with a touchscreen case. On the Liberty 5 Pro, the 0.96-inch TFT display shows battery status and basic controls. Useful, but nothing you'd write home about.
The Pro Max is where things get more interesting. It has a 1.78-inch AMOLED display on the case, and the headline feature built on top of it is AI Note-Taker. Double-tap the button on the back of the case to start a recording session — no phone needed. After the meeting, the Soundcore app generates a transcript, identifies speakers, and pulls out action items.
The Pro Max also supports AI translation via the case or the earbuds, while the standard Pro supports it only via the earbuds.
Specs, Colors, and Availability

Both models are IP55-rated for dust and water resistance. The Liberty 5 Pro is available in Blue, Black, Pink, and White. The Pro Max comes in Titanium-Gold and Black.
US pricing is $169.99 for the Liberty 5 Pro and $229.99 for the Pro Max. UK pricing is £149.99 and £199.99 respectively. Both are available now on Soundcore.com, Amazon, and Best Buy.
The $60 gap between the two models buys the AI Note-Taker, the bigger AMOLED screen, and a case that can handle AI translation independently. Whether that's worth it depends largely on how many meetings you sit through each week.