HTC being in a mess with their finances is no secret, but things really just don’t seem to ever improve for the company. Their latest financials are reporting a pretty significant drop in revenue for November, down a sizable 26% from last year.
HTC’s revenues for the month were about $188 million, slipping from $200 million in October. That news is even worse when you factor in November being an incredibly good month for moving product thanks to Black Friday and holiday shopping.
It’s really hard to pinpoint an exact cause for HTC’s struggles, especially the U11 reviewed fairly well and HTC did try to implement a decent advertising campaign for it that didn’t involve an uninterested celebrity. In their home country they tend to do well, but outside of that and in important markets like the US, there’s just no momentum.
Customers are also pretty locked into iPhones or the Galaxy brand, and HTC doesn’t have a consistent brand to compete with that. Their odd naming schemes over the years probably hasn’t helped, and it’s really starting to show.
Who wants to guess which big company will buy HTC for pennies after this keeps getting worse? My money’s on Google. Place your bets in the comments.