HTC’s financials are still pretty bad with a 26% YoY drop in November

HTC being in a mess with their finances is no secret, but things really just don’t seem to ever improve for the company. Their latest financials are reporting a pretty significant drop in revenue for November, down a sizable 26% from last year.

HTC’s revenues for the month were about $188 million, slipping from $200 million in October. That news is even worse when you factor in November being an incredibly good month for moving product thanks to Black Friday and holiday shopping.

Despite some really strong initial sales from the HTC U11 and a Pixel manufacturing partnership, HTC doesn’t appear to be turning things around at all.

It’s really hard to pinpoint an exact cause for HTC’s struggles, especially the U11 reviewed fairly well and HTC did try to implement a decent advertising campaign for it that didn’t involve an uninterested celebrity. In their home country they tend to do well, but outside of that and in important markets like the US, there’s just no momentum.

Customers are also pretty locked into iPhones or the Galaxy brand, and HTC doesn’t have a consistent brand to compete with that. Their odd naming schemes over the years probably hasn’t helped, and it’s really starting to show.

Who wants to guess which big company will buy HTC for pennies after this keeps getting worse? My money’s on Google. Place your bets in the comments.

source: Digitimes

About the Author: Jared Peters

Born in southern Alabama, Jared spends his working time selling phones and his spare time writing about them. The Android enthusiasm started with the original Motorola Droid, but the tech enthusiasm currently covers just about everything. He likes PC gaming, Lenovo's Moto Z line, and a good productivity app.

  • Dan Kenney

    No argument from me on your guess, Jared. It’s funny. HTC should’ve gotten some advertising brains in that Google swap. Quietly brilliant is right. Awful business acumen, great freaking phones.

  • Goran

    HTC made too many and too often mistakes. M9 and it’s countless zombies, A9 iPhone unpopular and overpriced clone, htc Bolt( horrible mistake), 3.5 removal is the worst of them all. HTC had one of the best 3.5 in the world. Even if some did it, you don’t rush for wrong decisions if you have the best product. Time will come for 3.5 to go away, but it isn’t still the time for all, infact, except Apple, all were punished for it. iPhone users are too traped, too uninterested and Apple can do to them simply everything. Noone in Android world can do the same. Competition is fierce. Than they jumped for glass and stick to it the same as they did, years ago with metal. U Is boring now after so many Us. As Ones once we’re. As many new old buyers, first time htc buyers came with U phones, as many old, loyal fans left bcs One disappeared. Removing 2 of your best features, durability and 3.5, simply couldn’t make success. Do they really think U11 and plus can fight phones like S8, OP5, Note 8 or V30 and G6? That all kept and improved 3.5? And focusing on USA market where they keep failing, inspite of giving them lowest prices and constant promotions, resulted in complete loss of European and other markets that completely forgot htc bcs of extremely high prices and terrible availability. HTC makes great phones, but their phones are overpriced, with less features and without 3.5 they simply are not proper competition for best android makers. Too many and too often mistakes. Bring metal One in best way with 3.5, continue U in this way, but give market options and lower price. Especially if they can’t offer top oled screens on their phones.