Angry Birds has done great things on the Android platform by allowing users to download the game for free, but having the game “ad-supported”, as many other app developers have chosen to market. This revenue model has done so well that Angry Birds is reporting they have made as much money from ads on Android as they have with the game being $.99 in the Apple App Store, pulling in as much as 1 million a month, with almost 7 million downloads onto Android devices. This model has worked so well that Rovio has decided to try another method of advertising by loading ad-mob videos into the game, rather than the clickable banners displaying at the bottom of the screen.
We'll see how this method pans out and whether this actually becomes annoying to players. Here's a video showing the ad-mob video ads during gameplay below.
Get these adds off of my PHONE! Video ads for Victoria Secrets, Romney, movies I would never pay to see what is with this and how do I stop it?
It was not this bad on my old iPhone why does the droid market allow this for something that I paid for???
“I would definitely rather pay a few dollars for a game than have an extremely annoying ad in the corner slowing everything down”
-Eddie
No, Eddie. Rovio is not interested in your 1 or 2 dollars for hours and hours of gameplay, they want some real money, which of course comes from ads.
They don’t leave it up to the user to pay because if they did, they’d get the Dollar Store consumers tossing worthless $.99 cents their way. No thanks. Ads are where it’s at.
I would definitely rather pay a few dollars for a game than have an extremely annoying ad in the corner slowing everything down and ruining the game. Sad, so sad. Give me a choice. Let me pay to be free if you can’t get the cash otherwise.
While I don’t mind ad-supported apps (we all have to eat, after all), these video-ads are annoying and poorly implemented. Most importantly, they don’t respect the media volume setting. This means that even when I have the in-game volume set to 0 (for example because I am in a spot where quiet is mandated like, oh, say, A LIBRARY) the video will come up with the sound set to max. I can assure you the potential for red-faced moments is extremely high.
The video ads mid-game are annoying as hell. I’m trying to zone out and play a game, and then a paper towel commercial comes on… really, all I do is click through it as fast as possible. As if putting an ad in a puzzle-game is going to help a company sell more of anything… I’m trying to kill pigs here, not shop!
Waste of advertising dollars if you ask me!
For root users there is an app called ad free. You can select Apps ar just choose to have all Apps not display ads. Works a treat. Just search app brain.
Am actually getting concerned as my kids play the game on my phone. I think I will restrict them to my old iPhone.
Erm, “videos”… not “movies”.
“… rather than the clickable banners displaying at the bottom of the screen.”
Ugh, I wish– those ads are in the most ANNOYING part of the screen they could have picked. The top right. Any other corner and it would have been fine. Nope, they decided to put it in your path instead.
I noticed they have been displaying more ads than when the app first came out anyhow. Now they’re forcing movies for Google’s direct competitors on Google’s OS. Weak sauce, Rovio.
will you still get the adds if you go into airplane mode?
Oh god really? I definitely will NOT be upgrading until someone has taken those adds out of the installer package.