Filament by WigWag, smart color LED light bulbs, now available for pre-order


To smarten your home, WigWag is a very good fit. The company’s range of smart devices has now spread to light bulbs. Filament is the name for WigWag’s smart color LED light bulbs that are both affordable and lasting. They operate with the WigWag Relay that analyzes what else is connected to your network and communicates accordingly. Filament light bulbs are then controlled by the user with either the official app or a traditional wall switch.

Each Filament light bulb can produce more than 64 million colors and has a lifespan of 20 years (or 30,000 hours). To match your home’s style, WigWag is offering Filament light bulbs in a base of either white or black. Either base color will emit beautiful colors.

The starting kits range from $199 to $399 depending upon how many bulbs are needed. Each started kit comes with a WigWag Relay and a set of Filament light bulbs. The starting kits come with four ($199), eight ($299), and twelve ($399) Filament light bulbs. If you already have a WigWag Relay, individual Filament light bulbs can be purchased for $25.

Filament by WigWag is now available for pre-order on the company’s website and Amazon with shipping scheduled for this fall.

WigWag Unveils Filament Smart Color LED Light Bulbs

Available for Pre-Order, Filament by WigWag Opens Door to Easy, Cohesive Smart Device Environment

Denver, CO, and Austin, TX – CEDIA Expo 2014 – September 10, 2014 – WigWag today announced pre-order availability for Filament by WigWag, the smart, dimmable and full-color LED light bulb with price point and lifespan that allow for broad implementation and usage in home or office, as well as compatibility with other brands’ smart devices using the WigWag platform.

Filament light bulbs are controlled individually or in groups with the WigWag app for iOS or Android or by classic wall switch, and are powered by the WigWag Relay, which plugs into the local router. They offer adjustable 3000K-6000K true-white LED lighting, with dimmable brightness and adjustable color (RGB) LEDs. Filament produces over 64 million colors with up to 800 lumens output with an average lifespan of 20 years. The bulbs are a standard Edison screw, available with a white or black base.

Traditionally smart full-color LED lighting products like Filament have been priced individually as a luxury, making it challenging to outfit an entire space. With Filament the barrier to implementing smart color LED lighting is lowered with starter sets consisting of WigWag Relay and four, eight or 12 bulbs at $199.99, $299.99 and $399.99. Bulb expansion kits are available as low as $25 per bulb. Filament is available for pre-order on and Amazon for Fall 2014 delivery.

“Automated lighting is really only useful when you can outfit an entire room or house. Our smart color bulbs are packaged in kits at affordable prices to move things away from ‘too-expensive’ or ‘geek toys’ to consumer ‘must haves.’ We know the average person simply wants to group color bulbs together and have unified control to do amazing things with lighting. There’s no reason it shouldn’t be easy and more affordable to create this smarter, more colorful and dynamic environment,” said Ed Hemphill, CEO and co-founder, WigWag.

The WigWag Relay, which serves as the brains of the operation, enables the Filaments and Internet-connected devices of all kinds, such as Belkin WeMo devices, Sonos, Nest, Philips Hue, LIFX and INSTEON bulbs, to operate easily together under the WigWag platform. The Relay can also work with adapters with different protocols such as ZigBee, Bluetooth and Z-Wave, significantly expanding the scope of supported smart devices. With its open approach to Internet of Things, WigWag essentially makes smart devices “protocol agnostic,” freeing people to easily build a genius space without issue of current or future compatibility.

“We wanted all things WigWag to work with all other smart solutions on the market — even those that are not out yet — so consumers would never be limited in what they could do,” said Hemphill. “WigWag opens the Internet of Things for consumers, developers and hobbyists to grow their collection of smart devices and optimize their home or office with all things working together. If a user says ‘all lights off’, all the lights, regardless of brand or protocol, simply go off. That’s the experience we wanted to provide.”

High-resolution Filament by WigWag photos available at

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.

  • Ashley

    or u can buy in ebay the same thing for 20 bucks