In case you were ever wondering whether the ability to quickly tap buttons, like we learn while playing video games, may apply in “real” life, Xiaomi appears to have figured out a way to make it meaningful. Employing a strategy called “hunger marketing” where they only make limited numbers of devices available, buyers in India discovered they had about two seconds to get their order going to grab an Mi 3. According to Xiaomi, a sale of 15,000 units of their Mi 3 handset was conducted today via Flipkart and the entire lot sold out in only two seconds. To give an idea of how quickly the orders were made, some users indicated they clicked the buy button to add it to their cart only to see its status change to out of stock by the time the page refreshed. Perhaps the buyers who did manage to get an order in are really good at Flappy Bird.
Xiaomi indicates they will hold another sale on August 12th at 2:00 pm. In order to participate, buyers have to register starting today at 6:00 pm.
Xiaomi's strategy of marketing, combined with a well-spec'ed device at a low price, seems to be paying off as they recently surpassed Samsung in terms of smartphones sold during the second quarter of 2014 in China.
source: Mi India (Facebook)
via: phoneArena
