Samsung releases ‘The Developer’, another Galaxy Note 3 / Galaxy Gear short film

October 9, 2013

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It seems as though Samsung has stepped up their investments in marketing. Instead of the usual 30 and 60-second spots, they are investing in short films. Last month they released “Dreams”, which later turned into a 60-second spot. They just released their second short called, “The Developer”, which is another music-inspired short film. This one features Lionel Messi and the hit single “Royals” by Lorde. In this video, a stranger (the developer) captures the imaginations of the children who live in a low income neighborhood.

These newer shorts are obviously a departure from what Samsung has done in the past, such as poking fun at the iSheep. Whether it's your thing or not, one can't deny the production and cost with these short films. They are done really well, but will they inspire people to buy the Galaxy Note 3 and Galaxy Gear? Hit the break for the video.

https://www.youtube.com/watch?v=6nwuk90Gc2A

Robert Nazarian Author

Robert lives in upstate New York where he was born and raised. Technology was always his passion. His first computer was a Radio Shack TRS80 Color that used a cassette tape to save programs, and his first laptop was a Toshiba T1200FB that sported a CGA greyscale screen and two 720kb floppy drives (no hardrive). From the early 90’s through late 2011, he only owned Motorola phones starting with the MircroTAC all the way through to the Droid X. He broke that streak when he bought the Galaxy Nexus. Now he's sporting a Galaxy Note 4, and absolutely loves it. He has a wonderful wife and a 6 year old son. In his free time he enjoys sports, movies, TV, working out, and trying to keep up with the rapid fast world of technology.