Sony teases the Xperia Z1 one more time, this time with swimsuit models in a giant cocktail glass

September 4, 2013

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Sony continues to try to make a splash with the Xperia Z1, but are they going too far? Last night they set up a huge cocktail glass filled with water and a few swimsuit models went for a swim along with the Xperia Z1. Obviously this is another way to show that the Z1 is waterproof, but I'm not sure how many people noticed the phone.

This type of marketing isn't new for Sony. Earlier in the year, they set up a shower in a T-Mobile store with swimsuit models for the customers to gawk at to promote the Xperia Z. Is Sony going too far and acting a little desperate here, or is this just brilliant marketing? Hit the break for the video.

source: Phone Arena

Robert Nazarian Author

Robert lives in upstate New York where he was born and raised. Technology was always his passion. His first computer was a Radio Shack TRS80 Color that used a cassette tape to save programs, and his first laptop was a Toshiba T1200FB that sported a CGA greyscale screen and two 720kb floppy drives (no hardrive). From the early 90’s through late 2011, he only owned Motorola phones starting with the MircroTAC all the way through to the Droid X. He broke that streak when he bought the Galaxy Nexus. Now he's sporting a Galaxy Note 4, and absolutely loves it. He has a wonderful wife and a 6 year old son. In his free time he enjoys sports, movies, TV, working out, and trying to keep up with the rapid fast world of technology.