Samsung is out to remind us about the next big thing already being here. The following installments of the awesome series highlight more of what the Galaxy S II phone can do and of course what the iPhone can’t do.
The first ad highlights the theme of Urban Camping. A casual couple arrives at a coffee shop only to be surrounded by iPhone fanatics who want to go camping. While talking, the male Galaxy S II owner reserves a camping area, right from his phone using 4G. The barista and campers in the shop are clearly not impressed and the campers proceed to proclaim they’re doing “urban camping”… right in a line as they wait for an iPhone.
The second ad highlights a poor fellow waiting in the cold, long line for an iPhone, only to see the power of the Galaxy S II. Here, the frostbitten iPhone owner dashes into a store and needs gloves desperately. He’s greeted by a beautiful store associate who offers him the only pairs of gloves left, but the frostbitten man is concerned he is unable to use the gloves because he will not be able to text message while having them on and asks her how he will be able to text with them on. The store associate then pulls out her handy Galaxy S II and uses the impressive voice-to-text feature. She later highlights her phone is a Galaxy S II with an innocent smile. Tormented, the frostbitten iPhone owner asks the store associate about “what else the Galaxy S II can do”, in an awkward, unusual flirtation no less.