Motorola Announces It Will Sell Fewer Devices For 2012, We Breathe A Sigh Of Relief

January 11, 2012

Motorola Announces It Will Sell Fewer Devices For 2012, We Breathe A Sigh Of Relief 4

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Motorola is using CES to provide a clearer picture of its strategy for 2012. In a roundtable discussion, CEO Sanjay Jha highlights the company intends to release fewer devices this year— not an onslaught such as what we saw particularly in the 2nd half of 2011. Jha himself summed it up best:

“A lot of products that are roughly the same doesn’t drive the market to a new place”.

The end result of that statement is quality over quantity. In fact, Jha himself contends the company plans to pursue fewer new ideas in an effort to make more things stick. What does this mean? It's simple— MOTO will continue to pour resources into the current lineup of MOTO phones with prompt software updates and enhancements, while making the few anticipated phones for this year be the best they can possibly be. Let's see Google's impact on MOTO's newfound strategy.

[via AllThingsD]

Roy Alugbue Author

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.