Motorola is using CES to provide a clearer picture of its strategy for 2012. In a roundtable discussion, CEO Sanjay Jha highlights the company intends to release fewer devices this year— not an onslaught such as what we saw particularly in the 2nd half of 2011. Jha himself summed it up best:
“A lot of products that are roughly the same doesn’t drive the market to a new place”.
The end result of that statement is quality over quantity. In fact, Jha himself contends the company plans to pursue fewer new ideas in an effort to make more things stick. What does this mean? It’s simple— MOTO will continue to pour resources into the current lineup of MOTO phones with prompt software updates and enhancements, while making the few anticipated phones for this year be the best they can possibly be. Let’s see Google’s impact on MOTO’s newfound strategy.