Android Wear is in a pretty awkward spot as a product line for Google, with tons of smartwatches either failing or getting pulled off the market after lackluster sales. What’s the panacea for a flailing product? Rebranding!
Say goodbye to Android Wear, as Google is now referring to the smartwatch software as Wear OS. Pretty much nothing else is changing, but it definitely looks more Google-y with Google’s favorite colors and an app redesign that fits in more with Google Pay and the Pixel’s interface. It clashes with the dark mode from YouTube that we’re seeing, but hey, baby steps.
Overall, this won’t really change anything drastically about the products out in the wild. There aren’t any new features to talk about yet, but you can expect Wear OS to command some attention at Google I/O this year.
Lack of features aside, this move does make sense from Google’s point of view. Android Wear works on Android and iOS devices, and trying to create a product that transcends manufacturers and product lines needs a more inclusive name. But still, it’s a bad sad to see another relic of Android’s history fall by the wayside.
Android TV, you’re next.