Despite Google’s prowess when it comes to search and advertising, its approach to apps and services isn’t exactly clear-cut, its gluttony of messaging apps is a prime example. Another would be its music offerings, with Google Play Music, YouTube Red, and YouTube Music featuring different, yet overlapping content. YouTube’s head of music, Lyor Cohen, says that YouTube Red and Google’s Play Music need to be joined into a single offering.
While Cohen wouldn’t confirm when or even if this merger of YouTube Red and Google Play Music will actually happen, it is something that has been rumored ever since Google combined the teams working on the two services a few months ago.
According to a statement made to The Verge, Google has said it will notify users before any changes are made:
“Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”
YouTube’s head of music did say that he wanted to have more direct contact with music labels and rights holders, going as far as to say that collaboration was the way to go instead of one-off deals. For the consumer, the merger of YouTube Red and Google Play Music should result in a clearer and more concise offering. For those of us outside the US, YouTube Red removes ads from videos, allow you to save videos offline and includes access to Google Play Music.
With Cohen speaking openly about the merging of the two services, it’s likely that we may not have too long to wait until Google makes an official announcement. Let us know your thoughts in the comments below.
Via: The Verge