There isn’t too much choice when it comes to choosing a smartphone processor, you either use the latest Qualcomm Snapdragon or you go with MediaTek if you can’t produce your own chips like Samsung, Huawei, and Apple. Unless you are Google, which means you can afford to hire an experienced chip architect such as Manu Gulati away from Apple to build your own custom processors.
According to Variety, Google has snatched Manu Gulati away from Apple’s grasp, giving him the job title of Lead SoC Architect, which is backed up by his recently updated Linkedin profile.
So who is Manu Gulati, and why is his move to Google significant? Well, as mentioned, he worked at Apple from 2009 until recently where he was involved in designing the custom chips used in the iPhone, iPad, and Apple TV to such as extent that he is credited by Apple as an inventor for 15 chip-related patents. All told, he has 27 years worth of experience in designing processors having worked at AMD and Broadcom before joining the Cupertino-based company. Now he is leading Google’s efforts to produce its own System-on-a-Chip (SoC), with the search giant in the process of recruiting further processor experts.
If you are wondering why Google wants to develop a custom SoC, it’s because it wants both tighter control over Pixel hardware and it doesn’t want to use the same Qualcomm Snapdragon processor its competitors are using. One possible added benefit of Google designing its own SoC could be longer update cycles for its hardware. This isn’t something that will happen in time for this year’s new Pixel handsets, but who knows, maybe Google will have something tangible to show us in 2018.