How does a company that relies on revenue from advertisers and the ads being displayed when users visit web sites work to make sure they do not lose those revenues? One step may not seem intuitive on the surface – block ads. However, that is exactly what Google may be getting ready to do with the Chrome browser on both the desktop and the mobile version.
According to sources, Google is trying to get ahead of a worrying trend that sees more and more users installing ad-blocking software. Although there are probably a fair number of people that use those packages, with some estimates putting that number at close to 25% of Internet surfers, to block all ads, a lot of people likely install ad-blocking software to end the frustration of annoying ads. Google’s logic is that they can handle the chore of blocking the annoying ads while letting their own ads through and this will result in less users feeling the need to resort to third-party solutions that would block Google ads and the revenues that go with them.
The annoying ads that Google may be targeting will likely be those recently tagged as “unacceptable” by the Coalition for Better Ads, and industry group trying to weed out the bad apples in the advertising space. The Coalition recently identified pop-up ads, prestitial ads – the ads that cover the whole browser window, and autoplaying video ads especially ones with sound as being “beneath a threshold of consumer acceptability.”
Another issue that may come into play if Google decides to move forward with the plan is how aggressive they may be with site owners who include offensive ads. One scenario could be that Google blocks all ads from displaying on a page that includes an annoying ad as a way to penalize site owners for including even a single bad ad.
Google has declined to comment on the possibility of ad-blocking code being thrown into their browsers. Thus far, no timetable or other schedule has been identified as to when Google may introduce the feature if they decide to move forward with it.
source: Wall Street Journal