Verizon’s unlimited plan returning causes T-Mobile One changes

Respect between U.S. carriers doesn’t exist anymore. When John Legere assumed responsibilities as T-Mobile’s leader, the wireless industry had no idea what was coming. Now there’s a much different landscape than a few years ago. One carrier makes a move, the others follow. It’s usually T-Mobile that alters its strategy and gets everyone else to do the same; however, Verizon did something this week that caused even Legere & Co. to improve its own offering.

What we’re seeing from Verizon and T-Mobile, despite being messy on social media, is widely beneficial for consumers.

Hit the break for details.

Over the weekend, Verizon announced that its unlimited plan is back in commission. How long has it been since Big Red offered last it? Five long years. The removal of the unlimited plan paired with T-Mobile’s Un-carrier tricks in recent years is actually what allowed the magenta-loving carrier to grow in subscribers and network quality. Now that they’re are evenly matched, Verizon wants to try one-upping T-Mobile.

The layout of Verizon’s unlimited plan is pretty straightforward. Customers can get unlimited talk, text, and data for $80 per month (or $45 per month per line for families). T-Mobile’s plan is pretty similar, but Verizon’s immediately stood out because video streaming wouldn’t be throttled to anything less than 720p. The T-Mobile One plan, on the other hand, would drop video streaming all the way down to 480p, which doesn’t qualify for high definition.

Because Verizon’s unlimited plan was getting a huge amount of positive feedback throughout the nation, T-Mobile is tweaking its One plan for the better.

T-Mobile’s One plan now includes video streaming in high definition and 10GB of high-speed data for tethering. Still, taxes and fees are included in the price the carrier advertises everywhere. So Verizon actually helped T-Mobile customers get a better deal from their carrier.

Let’s see how the two plans compare.

A single line with T-Mobile and Verizon is going for $70 and $80, respectively. Both include 10GB of high-speed data for tethering, HD video quality, and calling/texting to Mexico and Canada. T-Mobile One beats Verizon’s unlimited plan by adding unlimited data in Mexico and Canada, unlimited 2G data in other countries, and one hour of data on flights through Gogo while texting is unlimited. Verizon might be able to match some of these areas, but the additions cost extra.

Where T-Mobile and Verizon each fall short is authenticity. They can spend as much money marketing these plans as they want, but it’s not going to change the fact that neither is seriously an unlimited in terms of data. Exceeding a certain level on either network can put you behind other customers when it comes to prioritization.

While Verizon’s unlimited plan is currently available, T-Mobile One’s changes will be reflected on February 17. Then the next steps for dominance will follow. No one knows what T-Mobile, Verizon, AT&T, and Sprint are going to do next.

It appears we’re all in the middle the wireless industry’s warfare right now. Pick a side and take cover. Get your popcorn ready, too, because these carriers are going to continue bashing each other on social media without any hesitance.

Source: T-Mobile


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.