Yahoo has been clinging to life for years now, and it looks like it’s finally starting to see the writing on the wall. It’s planning on selling auctioning off its web business next week to whomever is willing to throw the most money at it. Yahoo has its fingers in many different pies, but nothing has really paid off for it against massive competitors like Google and Microsoft.
There are several potential buyers for Yahoo, but some of the more interesting names include Verizon and Google. Both companies are mulling over options to make a big for the company, although nothing is set in stone just yet.
Verizon seems to be the most serious, as they’ve already said they were interested in acquiring Yahoo previously. Verizon also owns AOL, so it would only make sense for them to buy another relic of the internet’s awkward teenage phase.
Google, now owned by Alphabet Inc., is considering making a bid, although they would obviously be less interested considering their dominance on the web against Yahoo as a competitor.
There are a few other interested parties, including Time Inc. and some private equity funds. AT&T, Comcast, and Microsoft are reportedly not interested in making a bid, which is interesting considering Microsoft has already tried to acquire Yahoo once before.
Yahoo’s revenue is expected to continue to drop into 2016, which makes it a tricky sale for the company. It’s still a valuable company, but that valuation is steadily dropping and is going to be in hot water sooner rather than later.
Bidding will start next week, so if you’re interested in finding out who will eventually own Yahoo, keep your ears open.