Instagram has been on a roll adding new features lately, and they’re not slowing down. The app is working on adding view counts to videos on the social media site, which means you’ll be able to take a look at anyone that’s viewed your videos and how many times they’ve been viewed, similar to Vine and Snapchat.
After launching Hyperlapse and Boomerang to make some unique videos, it makes sense for Instagram to add a way to track how well those videos are doing, especially against the pretty stiff competition from the wildly popular, Twitter-owned Vine.
Video is only going to keep growing, and social media sites have to stay ahead of the curve. Expect to see this feature roll out over the next few weeks.