TAG Heuer will launch its Android Wear smartwatch on November 9

tag-heuer-tradtional-watch

Android Wear didn’t feature much during Google’s Nexus announcement yesterday (which you can catch up on right here), but it’s still managing to garner some headlines for itself. This comes courtesy of TAG Heuer, who has revealed it will launch its Android Wear running smartwatch, the Carrera 01, in November.

The TAG Heuer smartwatch is scheduled to go on sale in New York on November 9 at 11am with a price tag of $1,800. The Carrera 01 is said to appear just like a normal, TAG Heuer watch. TAG Heuer CEO, Jean-Claude Biver, had this to say about the company’s upcoming smartwatch:

“That was our biggest challenge,” Biver said. “How can we make a connected watch that looks like a normal watch with the normal DNA of the Swiss watchmaking?”

Instead of the usual Snapdragon 400 processor used by most of the other Android Wear devices (except the original Moto 360, of course), the TAG Heuer wearable will be sporting a chip produced by Intel.

Source: Bloomberg