Google files trademark application for “ARA”

October 28, 2014

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google_ara_trademark_registration

A new trademark application with the U.S. Patent & Trademark Office was filed by Google to get protection for the ARA name for their forthcoming modular smartphone. Project ARA is Google's project to produce a smartphone that has hot-swappable components that plug into a frame. This would allow users to upgrade certain components or add new features without having to purchase a whole new phone. We anticipate Google having a fully functional prototype available at the Ara Developer Conference coming up in December. This will be followed by an expected market launch in 2015.

The application for trademark protection is a strong indication that ARA is the name that Google will use to market the device when it is made available for the general public.

source: USPTO
via: phoneArena

Jeff Causey Author

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.