Apple knows that the “cool factor” is key in selling products.
Hell, it bought Beats by Dre, a headphones company hailed by audiophiles everywhere as “overrated, overpriced garbage,” for $3 billion.
Apple also has a partnership with Nike, which both parties have found lucrative since striking the deal.
Samsung sees Apple's successes, and clearly wants in.
According to Yonhap News, Samsung chairman Lee Kun Hee's son, Lee Jae Yong (and apparent heir to Samsung), met with Under Armour CEO Kelvin Plant in early July to discuss a competing partnership to Apple and Nike's collaboration.
It's uncertain what kind of collaboration the two companies could take part in, but we'd bet on some Under Armour-designed Gear smart watches, and even Samsung's version of Google Glass.
Under Armour also has its own fitness trackers, so you can expect to see something about those devices in the deal as well.
None of this is confirmed and is all still a rumor, so stay tuned for more information in the coming months.
Via: Engadget
Source: Yonhap News
